1/800 sec, an ISO range of 50 to 400 (boostable to ISO 800 with the included Phocus
software) and a capture rate of one frame per second, this is clearly a studio camera.
The price and release date are still unknown, but don’t expect it to be cheap. The next
model down in the range, the H3DII-39, is listed at just shy of $40,000.
Featuring Kodak’s 50 Mpixel 36×48mm sensor, which measures, twice the physical size of
the largest 35mm DSLR sensors, the H3DII-50 camera system has been specially designed to
meet the most exacting demands of high-end commercial photographers who require the
ultimate in both image quality and performance.
Big Just Got Bigger
Providing a hereto unseen level of image detail, the H3DII-50 camera system provides
unprecedented resolution, making it ideal for commercial shooters who demand ultimate
image resolution or for any extremely discerning photographer who demands both creative
flexibility and ultimate image quality.
In addition to the increased resolution, the new sensor also provides the foundation for
the development of advanced lens performance and optical corrections. By providing a
true integrated DSLR experience in a Medium Format camera, the H3DII-50 enables
photographers to combine the full benefits of professional medium-format digital capture
with the ease-of-use found in the best 35mm DSLRs.
Setting a new standard for digital photographic quality
The H3DII-50 represents the 4th generation of the Hasselblad H-system, the ultimate
high-end DSLR camera system. The H3DII-50 brings all the advantages of a truly
integrated DSLR to the large sensor format, enabling all photographic parameters to be
optimized and resulting in an unsurpassed level of image quality. The H3DII-50 provides
improved controls and functionality, better sensor cooling, a new and more intuitive
user interface, and a bright, 3” display.
Achieving superior image quality with modern digital photography means finding a way to
get the most from camera hardware, advanced optics, massive sensors, processing
software, and the computing power of today’s computers. The H3DII’s unprecedented
interaction between the various system components combine with increased lens
performance and an unprecedented level of image sharpness to outperform any professional
digital camera system on the market today, delivering outstanding pixel resolution,
better colors, and improved detail rendering.
Your Vision, Your Choice
The H3DII-50 camera system is made for the high-end commercial photographer with high
demands on both ultimate image quality and flexibility. With the H3DII-50 you can choose
between eye-level and waist-level viewfinders, the choice of combining point–and–shoot
and tilt/shift functions, the ability to work tethered and un-tethered to get the most
of your camera system both on location and in the studio, choice of storage medium and
image processing system, and much more.
With its unique large and bright viewfinders, its wide range of HC and HCD lenses,
matching the best of Hasselblad icon lenses from Carl Zeiss, and its wide choice of
accessories the H3DII-50 is an ideal camera choice for a professional photographer.
Never Settle for “Good Enough”
The H3DII-50 combines the advanced digital communication and optimization of the best
DSLRs with the quality and versatility of the Hasselblad system. The H3DII-50 represents
the combination of decades of photographic expertise, a keen understanding of digital
photography, and the experience we gained from developing the world's most advanced
camera system. Hasselblad has always been motivated by a true passion for photography.
Our tradition has always been one of innovation, advance, and unflagging dedication to
quality. At Hasselblad, we will never settle for “good enough”. So photographers won’t
have to do so either.
Ultimate DSLR Advantage
Integrated 50 Mpix capture units with 3” display
Ultra-Focus: integral optimization of digital lens performance
Hasselblad Natural Color Solution
Integrated CCD cooling sink for lower noise
Direct ISO/WB control
Thumbwheel control of digital menus
GPS accessory option
Full Digital APO Correction for improved image sharpness and detail
Market’s most versatile lens program
Choice of eye-level or waist-level viewfinders
Field FW upgrade of H3D camera
Choice of media: CF card - Image Bank II
Easy sensor cleaning
View camera option
Un-tethered and tethered operation
Hasselblad 3FR raw - or DNG export